Content Marketing Platform

Drupal Based Healthcare Blog

Title image for the Health and Wellness section of Carilion Clinic's website.

I recently served as the lead designer for the Health & Wellness blog, which serves as the content marketing platform for a large healthcare company in southwestern Virginia. I was responsible for the visual design from initial concept to final mockups. While I took the lead on the design, I collaborated closely with a UX Researcher to ensure our design decisions were grounded in user insights and data.

A critical part of my role involved the meticulous hand-off of these designs to the development team. To ensure the developers could translate my vision into a pixel-perfect reality, I created comprehensive technical documentation. This included detailed specifications for everything from spacing, typography, and color palettes to interactive elements and responsive behaviors across various devices. This rigorous documentation process was essential in guiding the developers and ensuring the final coded website was a near-exact replica of the approved designs.

My Roles:

  • Collaborate with UX Researcher
  • Visual Design and Prototyping (Adobe XD, Figma)
  • Functional Requirements Documentation
  • Technical Hand-off to Developers
  • Visual QA (Cross Browser and Cross Device Testing)

hw-lp_dribbble hw-search_dribbble hw-article_dribbble

Key Takeaways

This project was a true pleasure to work on from start to finish. Seeing the corporate blog come to life and successfully meet the client's core need for a robust content marketing platform was incredibly rewarding. The client now has an intuitive and powerful tool to consistently publish engaging articles and share a diverse range of recipes, effectively reaching and educating their audience on crucial health and wellness topics. It was gratifying to contribute to a platform that not only looks great but also serves as a vital resource for their content strategy.

Visit the live site, here!